To introduce KeyA at ComplexCon Hong Kong 2026, KURIO created a sponsored #KUR熱話 feature that led with the artist’s thinking rather than a conventional product announcement. The story explored Yanran Chen’s biomechanical visual language and the idea of KeyA as a character in constant evolution, before connecting that creative context to the POP MART release. By giving audiences a reason to understand the new IP before presenting the product, the feature built cultural relevance while keeping the collaboration clearly visible.
Sponsored editorial · #KUR熱話 · Culture + design
POP MART × KeyA —
Give audiences a reason to understand the release.
The story began with Yanran Chen’s creative language and KeyA’s world—so the product arrived with context, not just visibility.
