Hamano Haruki was entering two Chinese-speaking markets with headline shows, so the campaign needed to do more than announce ticketing—it had to help new audiences understand who she is, why her voice matters and why the shows were worth discovering now. KURIO opened with an emotional #KUR旁白, added timely context through #KUR熱話, built trust with a #KUR主角 profile and returned to the campaign message at the right moment, moving audiences through one connected story. Hong Kong sold out within one week, Taiwan sold out within two weeks, and VIP allocation across both markets sold out at launch.
Full campaign · Music · Hong Kong + Taiwan
Hamano Haruki —
Breaking into a new market.
A connected story sequence introduced the artist, gave both shows a clear editorial reason to matter and kept attention moving across the campaign.
