To build awareness ahead of Hamano Haruki’s Hong Kong and Taiwan performances, KURIO developed a three-part editorial campaign designed to move audiences from discovery to ticket purchase. #KUR旁白 introduced the artist through an emotional entry point, #KUR熱話 connected her story to the upcoming shows, and #KUR主角 offered a fuller profile of her music and journey. The coordinated release gave each format a distinct role while keeping the campaign focused on one outcome: Hong Kong sold out within one week, Taiwan within two weeks, and VIP allocations in both markets sold out at launch.
Full campaign · Music · Hong Kong + Taiwan
Hamano Haruki —
From discovery to sold-out shows.
A connected editorial sequence helped new audiences discover the artist, understand her story and act when tickets went on sale.
