KURIO worked with Cute Soulz and Wooo Coffee to turn one collaboration into two complementary editorial stories. A founder-led #KUR主角 profile explored the idea behind Cute Soulz and its belief in being “seen and loved”, while a #KUR熱話 feature brought the in-store collaboration to life through the venue, drinks and design details at Wooo Coffee. This approach kept the partnership connected without forcing both brands into the same message, giving each a distinct narrative and a shareable reason for audiences to engage.
Collaboration · Founder story + Event feature
Cute Soulz × Wooo Coffee —
One collaboration. Two stories.
A founder profile carried the idea behind Cute Soulz, while an event feature made the Wooo Coffee experience discoverable.
